Google enters into the television business
9:58 AM
Over AdSense Marketer are to be able to switch advertisement now also in the television.
After its entrance into the marketing of radio and print advertisement the Suchmaschinenprimus Google wants to seize in the future also in the TV-segment foot. Together with the satellite TV operator echo star put the enterprise on a first test project, as the system Adsense for the television, well-known from on-line advertisement, can be converted. With “TV Ads” are to tracken recruit-rubbing their campaign success on the television in real time and be able to optimize. In addition the spectator behavior over Settop boxes is anonymizated seized and evaluated.
Echo star radiates over its “DISH” - satellite network of 120 TV-transmitters at altogether 13.1 million spectator.
After its entrance into the marketing of radio and print advertisement the Suchmaschinenprimus Google wants to seize in the future also in the TV-segment foot. Together with the satellite TV operator echo star put the enterprise on a first test project, as the system Adsense for the television, well-known from on-line advertisement, can be converted. With “TV Ads” are to tracken recruit-rubbing their campaign success on the television in real time and be able to optimize. In addition the spectator behavior over Settop boxes is anonymizated seized and evaluated.
Echo star radiates over its “DISH” - satellite network of 120 TV-transmitters at altogether 13.1 million spectator.
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